Search Engine Optimisation (SEO) is the processes used to improve a website's visibility on search engine results pages. The goal is to rank higher for relevant search terms that your prospective customers are using when looking for your service or products. Successful SEO will increase your organic traffic from search engines, leading to an increase in sales and leads.

SEO positions your website as the best answer to the queries entered into search engines by your potential customers. It does this by including content and data that can be crawled by the search engine's bots which allows them to index your site's pages. A successful SEO strategy uses things like keywords, internal and external links, and optimised content to help the search engine find your content.

If you're launching a new website with a new domain, it can take Google up to a year to determine where your site should rank. During this year you're site will likely experience ranking fluctuations.

With an existing site, we will perform an SEO audit to establish how your site is currently performing, which keywords it's ranking for, and in what positions. From here we can develop an SEO strategy that actively targets your ideal keywords and increase your ranking for these. With an existing site, we'd expect to see faster results as it will have likely built up some level of authority.

No ethical SEO agency can guarantee a #1 ranking—Google’s algorithm is complex and constantly evolving. However, we focus on sustainable, white-hat strategies to dramatically improve your visibility, rankings, and traffic over time.

On-page SEO involves optimising your website content, meta tags, images, and structure to help search engines understand your site better.

Off-page SEO focuses on building your site’s authority through external efforts like backlinking, digital PR, and social signals.

If you offer services or products that people search for online, chances are PPC will be an excellent marketing channel for you to increase sales. However, this is something we would explore right at the beginning of our conversation with you. Through exploring your business goals and your unique offering, we can advise on the best marketing channels to achieve the most with your budget.

This can vary slightly depending on the size of the campaign (how many ad groups, keywords, and ads are involved). Typically, we have campaigns ready to go live within two weeks of instruction.

Once we click 'go' the campaign will go through a review process. This shouldn't take longer than 24 hours and is usually processed within just a few hours. At that point, the campaign is live and will start to drive traffic to your website.

If your business is suitable for PPC but previous campaigns haven't delivered the results you expected, the chances are that your previous campaign wasn't configured well. Whether you were bidding on the wrong keywords, your ads weren't well written, or your campaign wasn't structured correctly, there could be a whole range of potential issues. We can look back at these campaigns to identify where they went wrong and propose how to set up a new and successful campaign.

We have simple contract terms. An initial 3 months commitment, followed by a 30-day rolling contract agreement.

The initial 3-month period is to allow the campaign(s) to mature and provide us time to optimise them as the performance data increases and provides us more insight to further improve the campaign.

Your ad spend budget can be tweaked whenever needed, even during the initial 3-month period and we are always here to advise on appropriate budgets.

Yes, we can absolutely take over the management of existing PPC campaigns. We can utilise the historical data of that campaign to optimise it which may involve a lot of changes, or we may simply recommend starting from scratch if we see a benefit to this.

Your cost per click (CPC) will vary depending on the competitiveness of your keywords, your location, and your industry. CPCs can range from anything from £0.10 to over £10. During our research phase, we will conduct keyword research to determine what your CPCs are likely to be and advise on a sensible budget for achieving your goals based on this.

No, your budget will always be paid directly to the advertising platform (e.g. Google Ads). If you don't have an existing account, we will set one up for you in your name and email address. You will always retain ownership of any accounts we set up for you.