If you offer services or products that people search for online, chances are PPC will be an excellent marketing channel for you to increase sales. However, this is something we would explore right at the beginning of our conversation with you. Through exploring your business goals and your unique offering, we can advise on the best marketing channels to achieve the most with your budget.

This can vary slightly depending on the size of the campaign (how many ad groups, keywords, and ads are involved). Typically, we have campaigns ready to go live within two weeks of instruction.

Once we click 'go' the campaign will go through a review process. This shouldn't take longer than 24 hours and is usually processed within just a few hours. At that point, the campaign is live and will start to drive traffic to your website.

If your business is suitable for PPC but previous campaigns haven't delivered the results you expected, the chances are that your previous campaign wasn't configured well. Whether you were bidding on the wrong keywords, your ads weren't well written, or your campaign wasn't structured correctly, there could be a whole range of potential issues. We can look back at these campaigns to identify where they went wrong and propose how to set up a new and successful campaign.

We have simple contract terms. An initial 3 months commitment, followed by a 30-day rolling contract agreement.

The initial 3-month period is to allow the campaign(s) to mature and provide us time to optimise them as the performance data increases and provides us more insight to further improve the campaign.

Your ad spend budget can be tweaked whenever needed, even during the initial 3-month period and we are always here to advise on appropriate budgets.

Yes, we can absolutely take over the management of existing PPC campaigns. We can utilise the historical data of that campaign to optimise it which may involve a lot of changes, or we may simply recommend starting from scratch if we see a benefit to this.

Your cost per click (CPC) will vary depending on the competitiveness of your keywords, your location, and your industry. CPCs can range from anything from £0.10 to over £10. During our research phase, we will conduct keyword research to determine what your CPCs are likely to be and advise on a sensible budget for achieving your goals based on this.

No, your budget will always be paid directly to the advertising platform (e.g. Google Ads). If you don't have an existing account, we will set one up for you in your name and email address. You will always retain ownership of any accounts we set up for you.

B2B outreach marketing is a proactive approach to generating leads and building business relationships by directly reaching out to potential clients or partners. This is typically done through personalised emails, LinkedIn messaging, or strategic calls to introduce your services to highly targeted prospects — rather than waiting for them to find you.

Unlike SEO, PPC, or social media, which are often passive and rely on inbound interest, B2B outreach is active and direct. It allows you to choose exactly who you want to speak to — by role, industry, location or company size — and start conversations with decision-makers from day one.

B2B outreach works best for small businesses that sell services or products to other businesses. Whether you're in professional services, construction, tech, consulting, or manufacturing — if your business growth relies on building relationships with other companies, this approach is a great fit.

Results vary by industry, offer, and campaign size — but typically, outreach generates qualified leads, booked meetings, and long-term business opportunities. It’s especially effective when paired with strong messaging, clear positioning, and a consistent follow-up strategy.

Absolutely. We don’t expect you to come to us with a script. We work with you to define your target audience, craft compelling outreach messages, and optimise every stage of the campaign — from the first message to the follow-up. It’s a fully managed, hands-off experience for you.